JAX Cooking Studio: E-Commerce Website & Branding
Project Overview
JAX Cooking Studio teaches cooking techniques and instills healthy habits in adults, children, families, and coworkers. As the Lead Designer for this company, I execute all decisions from a Product, Marketing, and Interior Design standpoint.
ROLES
Product (UX/UI) Designer, UX Researcher, Brand Designer, Marketing Designer, Content Designer, Interior Designer
Deliverables
Logo, branding, website design and development in WordPress, social media assets, photography, environmental displays, marketing materials
Timeframe
Since 2017
Customer Problem
As they get caught up in their fast-paced, busy lives, people are increasingly relying upon unhealthy takeout food and eating in front of digital screens. This not only causes their health to decline as their waistbands expand, but family life also suffers. While many people may wish they could cook a nutritious meal for their families, they may lack training or fear that cooking is overwhelmingly complicated. Children especially, who are often picky eaters, are being left out of the kitchen and have little say in the food that goes into their growing bodies.
Highlights
Entrepreneurial consulting
The owner of JAX Cooking Studio is an entrepreneurial spirit who needed help streamlining the several ideas she had for her first business. I acted as a consultant, researching to understand the client’s business ideals and local market needs. Ultimately, we combined her passions for cooking, nutrition, and family with her background in health and nursing. The idea to offer cooking classes was born.
A true end-to-end design experience
I have been the Lead Designer at this company since its founding. I helped name the business, created the initial branding and logo, designed and developed the website, and aided in the interior design of the studio.
Design System
The color palette for the design system was chosen as follows:
- Pink represents the millennial target audience
- Gold represents the timeless ideal of health through balance
- Green represents growth through innovation and perseverance in healthy eating
In addition to the logo, I created a business system and digital document templates. These have been invaluable, as the client writes business models, applies to grants, and builds class schedules to print.
E-Commerce Website
I designed and developed (using WordPress) the e-commerce website, including creating and writing almost all content. In order to accurately comprehend behaviors and improve the user experience, the website went through several iterations of process flows, design, and testing. This required that I write HTML and CSS and understand responsive design principles.
I reviewed the analytics of the site to monitor and continually improve the performance and SEO.
Customer Problem Solved
JAX Cooking Studio continually sells out all classes and gets rave reviews on Google. The business is thriving and has met the customer need by teaching people how to easily prepare delicious meals with wholesome ingredients. Even picky eaters are transformed after their participation encourages them to try the foods they prepared. JAX Cooking Studio has become the local hot spot for date nights, birthday parties, summer camps, and teambuilding events.
Social Media Marketing
In order to maintain a consistent design identity across all touchpoints, I helped JAX Cooking Studio kickstart its social media presence with targeted ads, cover images, and posts.
Interior Design
I worked to ensure the interior and exterior design of the studio matched the company branding and design system. I chose brand-compliant textures/surfaces for the cooking spaces, created storefront banners, and designed outdoor signage, among other elements.
In alignment with the design system palette, colors are featured in the physical studio in the following ways:
- Pink is featured in paint, artwork, and fabrics
- Gold is featured in the rich brown wood grains of cutting boards, countertops, tables, and chairs
- Green is featured in the lush indoor plants and leafy outdoor herb gardens
