Dr. Sweet Teeth Candy Packaging

This project features bulk and smaller-sized packaging for a line of delicious candies created without sugar, a favorite quality of treats offered in dentist offices. The packaging is designed to feel playful and natural, without looking medical or sterile.

What I did:

Packaging, Illustration, Logo, Copywriting

My process:

I was tasked with creating a packaging redesign which would capture the attention of a market audience that includes both children (the principal product consumers) and adults (the ultimate product purchasers). My research of the original design and cross-market products concluded that Dr. Sweet Teeth was out of touch with its desired customers and could benefit from lower production costs. The packaging needed to be cost-effective to successfully and economically sustain growing bulk orders. In order to optimize the budget, I created this packaging design as a line of sticker labels to be placed over brown bags.

A lot of “sugar free” candies appear overly geriatric, medical, or sterile. To combat this, I drew fun illustrations in bright colors and included relevant buzz words in the product description to attract health-conscious consumers. In addition to all layout and illustration, I created the logo for Dr. Sweet Teeth.