Designed for the early senior citizen market, this head shine product label and campaign assures men that they can be badass and balding at the same time. The logo mark references the idea that two balding heads are better than one haired head. In addition to the design, all naming and copywriting for this project was performed by me.
What I did:
Branding, Logo, Packaging, Copywriting
Featured in Echoes of the Future: Rational Graphic Design & Illustration, published by Gestalten in Berlin, Germany (2012).
Featured on The Dieline, the most-visited website on package design in the world (2010).