Designed for the early senior citizen market, this head shine product label and campaign assures men that they can be badass and balding at the same time. The logomark references the idea that two balding heads are better than one haired head.
Branding, Logo, Packaging
Featured in Echoes of the Future: Rational Graphic Design & Illustration, published by Gestalten in Berlin, Germany (2012).
Featured as Student Spotlight at The Dieline, the most-visited website on package design in the world (2010).