
Gator Growl : identity and branding
As the Director of Art and Publications for the University of Florida’s
Homecoming and Gator Growl, I created all of the printed materials
associated with the events leading up to the homecoming football
game.


The Gator Growl program is a sixty-eight page booklet highlighting the
events of Gator Growl and Homecoming. Consistent with the political
theme of “Road to the Swamp,” the program uses campaign buttons
to denote page headings. The centerfold of the program features a pull-out campaign poster for Albert the Alligator.




